Digital marketing CV example
In digital marketing everything is measured, so your CV should be too: traffic, conversions, cost per acquisition, audience growth. This example puts those results first.
Template: Modern · Fictional example: names, companies and details are made up to illustrate the format.
Tips for this CV
- 1Each channel with its metric: organic traffic, ROAS, CPA, open rate, follower growth.
- 2State the budget you manage: it instantly shows your level of responsibility.
- 3Google, Meta or HubSpot certifications are keywords recruiters search for.
- 4Specify whether you're more strategy or execution, and which channels — “digital marketing” is very broad.
Digital Marketing interview questions (and how to answer them)
The questions that come up most in interviews for this role, and what the interviewer is really checking.
- 1
What is the monthly ad spend and average ROAS or CPA you have managed across campaigns?
Marketing leaders care about revenue generation and ROI, not just vanity metrics. Give volume numbers: monthly budgets managed, ROAS multiples, and lead volume. For example: I managed a monthly paid media budget of [£50,000] across Google Ads and Meta, consistently achieving a [3.5x] ROAS.
- 2
Which marketing analytics and automation platforms do you use to track performance?
They need to ensure you know your way around attribution and tracking tools. Name your core stack. For example: I am proficient in Google Analytics 4, Google Tag Manager, HubSpot, and SEMrush for SEO and keyword tracking.
- 3
How do you conduct keyword research and structure an SEO content strategy for a new website?
They want to see your strategic SEO methodology from scratch. Outline how you analyse search intent and difficulty. For example: I target long-tail keywords with high commercial intent and low competition, grouping them into content clusters to build topical authority.
- 4
Describe a campaign that underperformed and how you optimised it to turn results around.
They check your analytical problem-solving and willingness to pivot. Share what went wrong and how you tested a fix. For example: When a Meta ad campaign showed high CTR but low conversions, I rebuilt the landing page form fields, reducing friction and increasing conversion rates by [25%].
- 5
How do you ensure compliance with data privacy regulations like GDPR and CCPA in your campaigns?
Compliance is critical for modern marketers handling user data. Mention your implementation of consent banners and clean lead capture. For example: I ensure all lead generation forms include explicit opt-in checkboxes and work with developers to implement Cookiebot for GDPR compliance.
- 6
State your availability for campaign launches, real-time event monitoring, and agile sprints.
Digital marketing requires agility during peak promotion windows. Be clear about your schedule commitment. For example: I am fully available for peak campaign launches, holiday blitzes, and agile weekly marketing sprints.
Frequently asked questions
Which metrics should I put on a digital marketing CV?
The ones tied to business: sales, leads, ROAS, CPA or traffic that converts. Standalone likes or impressions are less convincing if they don't link to an outcome.
Should I link to my campaigns or blog?
Yes, if they're public and you can show them. A short case study on your site or LinkedIn is a great complement to the CV.
Guides & tips
- How to write a CV summaryThree sentences that sum up who you are and what you bring. A simple formula and examples by profession.
- How to download your LinkedIn CV as a PDF (and turn it into a real CV)Where the "Save to PDF" button is, what that file contains and how to turn it into a proper CV in a couple of minutes.
- How to translate your CV into another language for international jobsTranslate your CV for an international job market by adapting its format, local terminology and cultural expectations instead of just swapping words.